AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors. Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords. Google’s sends out digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google’s ad server which then serves ads matching those keywords. Given that the entire process is automated, the “ad robots” do a pretty good job of getting the advertising content right most of the time. The History of Google AdSense Google AdSense has its roots in the old “Google Content-Targeted Advertising” program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate. As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people’s ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google’s content and decency requirements. How much can you make running Google AdSense? The answer to that question depends upon three factors: 1. How much traffic your site draws 2.How many visitors click on your ads 3.How much those ads pay per generated click With some ads paying as much as $5 or more, it’s possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can’t earn somewhere around $1,000 per month, or more, once you get the hang of it. How to get started using Google AdSense Make a visit to Google’s AdSense Site (https://www.google.com/adsense/) and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own “AdSense Police” who will have no problem booting you out of the program if you fail to walk the line. Using Google AdSense on your site is like collecting free money. There’s no reason not to do it and potentially thousands of dollars worth of reasons to do it. About the author:Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.comEmail : deeljeabiz@gmail.com
Thursday
The Hidden Value of Keywords
What do your prospective customers think about when they�re getting ready to buy? This might be the most important question in business.Answer it correctly and your business grows, fueled by targeted marketing messages that deliver buyers to a product with features and benefits that meet their needs. Answer it incorrectly and you�re in the company of the teams that launched the Edsel, New Coke, and the Apple Newton. Large corporations spend millions of dollars on surveys, focus groups, test markets, and consultants to try to find the answer. Executives at smaller companies generally have to trust their instincts when marketing a new product, hoping that fragments of data from their sales team, key customers, and trade shows accurately reflect customer thinking. Wouldn�t it be easier if you could directly monitor what customers think as they look for your product? What if Nielsen could monitor the actual thoughts of customers rather than just telling you what they are watching on TV? If you are using keyword-targeted advertising, or search listings, online to promote your business, you already have such a tool. While shopping online, people generally type keywords into a search box to find what they are looking for. The keywords entered are a direct and exact reflection of what is on their minds as they research your product. Most search marketers monitor their keywords very carefully. They evaluate click-throughs, bid amounts, conversions, and ROI to determine how to maximize their search marketing programs. But, if that�s all you do, you�re missing a huge opportunity. The keywords that generate lots of clicks to your site reflect what�s top of mind for people who have an interest in your product or service. These are usually more general in nature and most often used in the research-gathering phase or, as some in the industry like to say, the traffic from the �tire-kickers�. The keywords that drive the most conversions, however, reflect the underlying thoughts of people who have done their research and are ready to buy your products. These underlying thoughts are, in advertising terms, your key messages, or the �motivators�, which drive purchase behavior. In fact, by uncovering these keywords and being able to analyze click-through rates and conversion rates, you get the poor man�s version of an in-depth qualitative and quantitative study��peeling the onion� in the qualitative research process to get to the root cause motivators, backed up by the actual, quantitative results that are predictive of future market behavior. Don�t get me wrong, research studies are well worth it, but comprehensive qualitative and quantitative studies remain the privilege of companies with healthy marketing budgets.Take it a step further, the most successful online marketers identify these powerful keywords and use them throughout all of their communications initiatives. In other words, the keywords that work for your keyword-targeted advertisements online, should be in every advertisement, in every press release, in every brochure, and in every marketing email. By using similar key messages throughout your communications you are constantly reinforcing the brand elements that motivate purchase behavior. So, you may not have a huge research budget to test out your ideas, but you can still determine what drives your customers� behavior without spending your scarce marketing dollars on focus groups, surveys, or consultants. Just follow the keyword success of your online keyword-targeted advertising campaign to power all of your marketing initiatives